Innovation on SharePoint 2010 Should be Different, Which Makes it Better

This week we’ll be doing a webcast on the new release of CorasWorks Cim for Idea & Innovation Management on SharePoint 2010.  Our approach to Innovation with this solution is different from the pack of other offerings in the space.  This is because our solution runs natively on SharePoint and we have designed it to really leverage the full potential of SharePoint to drive innovation.  In this article, I’ll give you a heads up of the reasons behind this which we’ll be talking to and demoing in the webcast.

With Cim we compete in the Idea & Innovation Management solution category with about 10 other main software vendors.  Every one of them offers their solution as a SAAS offering.  They have collectively centered on a certain group thinking about innovation systems.  It goes like this:

  • we have a great solution for Idea & Innovation Management
  • we have figured out how to optimize it and offer you the perfected application
  • and it runs SAAS, so you don’t have to maintain servers and software
  • just tell your users to go to this URL and your organization can start to innovate
  • using this application you’ll get breakthrough ideas that will become major growth businesses

Now, this may appear a bit simplistic.  It is.  However, when you distill it down this is the approach.  Innovation is supposed to be an application that you can send users to and all is great.  This may be true in certain limited scenarios.  However, for most organizations, their objectives with innovation initiatives are varied to start with and tend to evolve.  As a note, CorasWorks uses many very specific applications via the SAAS model.  When the application is very specific, for a specific set of users, with a tightly defined use case – SAAS apps are a very cost-effective vehicle.

But, we simply don’t believe that successful innovation meets this criteria.  Further, we think that the core challenge/opportunity for enterprise innovation requires a very different approach.  Enter SharePoint 2010 and the CorasWorks approach with Cim…

The Core Innovation Application

Like the others we start out with a very nice full featured Idea & Innovation Management application.  At first glance, feature by feature we do offer the same core I&IM solution as our competitors.  If we stopped here, the customer would be comparing the I&IM from the 10 SAAS vendors with ours that happens to run on the SharePoint platform.

The SharePoint 2010 Innovation Environment

Let’s say you are seriously thinking about CorasWorks Cim.  Okay, so you buy it and the application gets dropped on top of your SharePoint infrastructure.  Now, it is conceivable that you would treat it as a siloed application just like the SAAS ones.  In truth, this is almost always the first though of OUR customers – “Here is the new innovation application, and, here is the URL you go to to use it and be innovative.”

But, wait.  Your Cim application is running in the middle of a broad, distributed, multi-purpose collaborative workplace called SharePoint.  It is very broadly available across the enterprise.  People go to SharePoint, and, their place within it to do more and more things.  And, where they go to work is not the URL of your new innovation app.

To drive innovation, we want visibility and engagement amongst our users.  So, instead of thinking of your Cim I&IM system as a siloed application, think of it as a solution, that drives innovation across your SharePoint-based work environment.  With this perspective, we now open it up so that the innovation challenges, activity, listings, supporting tasks, downstream activities, reports, etc. are available to everybody no matter where they are working across this environment.  Below we show a schematic of the idea that this app (like other apps) now becomes part of the DNA of your collaborative workplace.  What we are talking about is making innovation part of the daily work of users wherever they work vs. a place to go.



The Full User Experience

Remember, a key to innovation is visibility and engagement.  Okay, so as above we are seeing innovation as being distributed across a broad collaborative workplace.  There is another step to take and this is to think about the full user experience.  Typically, when we think of the user experience we think of how the user experiences “our app”.  We think of what the user sees and does when they go to that URL to use the app.   But, it is not the full user experience in SharePoint 2010 (or in general).  A user with access to SharePoint may have access and need to engage with 5, 10, 20, or 50 information resources, communities, project sites, teams, and yes, idea management communities, corporate challenges, and, business processes that are part of your innovation initiative.

The full user experience is as depicted below for Kim White.  We have bolded the various “applications” that probably relate to your innovation initiatives.


As part of Cim we provide a unique feature called the Cim Business Activity Stream that is designed to provide users with a better collaboration experience across SharePoint.  It puts your innovation apps right at the fingertips of the user.  From wherever they are in SharePoint they can engage.  New innovation communities and challenges light up instantly.  They can watch them.  They can contribute and collaborate with others.  They can see the collaborative activity and the process activity.  They can see user profiles of people they don’t know and check out their My Sites and tap into that persons social network.  They control what activity they see and thus weed out the noise to focus on what is relevant to them.  All without every leaving “home”.

Now, if the innovation initiatives are relevant to Kim white, it is now easy and convenient for her to engage and stay engaged.  Further, innovation work is right there next to HR Policies, Sales Collateral, and Department Community.  As she works, if she has an idea, she just engages.  Kim White has one easy and consistent experience across many “apps” that span the environment.  Your innovation “apps” are now part of her daily work.


An Innovation System Designed for Evolution

Now, we have the user in our sights.  We know we can put just what we want at their fingertips.  From this new perspective, the key is now to put the right “apps” at their fingertips to drive innovation.  We believe that the key is that your organization will want to innovate in many different ways.  You’ll want some general innovation initiatives such as General Ideas and specific event-style Challenges.  You’ll also have far more targeted innovation initiatives such as challenges for specific technical solutions or specific processes such as change requests for a product that is being revised.  Some might be managed by a central “innovation team”.  Others will be driven by specific business groups.  Some may be enterprise wide, while others are for specific business groups or communities of users.

The reality is that the average organization will have many different innovation initiatives.  They will evolve.  They will change.  They will have different drivers and owners.  Accordingly, CorasWorks Cim is designed to be unusually flexible.  You can quickly drop in new Challenges that light up at the fingertips of users.  You can dream up specific innovation initiatives or processes and drop in “customized” workstreams that span your work environment.  To the end user, they have a consistent experience.  To the innovation business owner, they get a unique workstream modified to fit the business objective.


Bringing It All Together

The fact that your organization has invested to deploy SharePoint 2010 means that you have a unique work environment to leverage.  With Cim on top, you can now drive innovation across this environment and engage your users wherever they work.  You have tremendous potential.  You have little risk.  You have a flexible innovation system.  You can try, and learn, and improve – yes, you can innovate.



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