Presentation on Social Business to Federal SharePoint User Group

This past week I made a presentation to the Federal SharePoint User Group on CorasWorks Cim v2.0 for Social Business on SharePoint 2010.   I’ve attached the presentation for your reference.  The presentation was oriented to a standard SharePoint audience, particularly one that is looking to migrate or beginning to leverage SharePoint 2010.  I’ll cover some of the key points made in the Social Business Overview and in the live Demonstration.

Key Points of Social Business Overview

- Social Business software is used to enhance engagement of users and collaboration across an enterprise.  It is gaining rapid adoption amongst early adopters.  SharePoint customers are gradually adopting it, a bit slower than the early adopters in the general market.

- The association AIIM has done some quality work in the area.  They have 65,000 members and have specialized in document/record management for 60 years – going back to film.  They are educating their members on the difference between Systems of Record (like SharePoint for Enterprise Content Management) and the new Systems of Engagement (Social Business Systems) and how enterprise IT needs to plan for the addition of such systems in their environments.  Here is a link to the white paper Systems of Engagement and the Future of Enterprise IT written by Geoffrey Moore and based on an AIIM task force on the subject.

- CorasWorks Cim v2.0 allows SharePoint users to drop an integrated System of Engagement on top of their SharePoint environment.  This differs from other market offerings which are advocating for customers to buy separate Systems of Engagement, often running SAAS.  Our message is that you are able to drive a great deal more business value by sticking with SharePoint and laying Cim on top.

- We lay out a Social Business Value Continuum with three main levels of business value.  Most Social Business vendors stop at the first level – Social Collaboration.  Cim enables organizations to drive up the stack into Social Business Processes (that combine Social Collaboration with structured Business Processes) and Social Business Systems (that go the next step and allow for distributed, interconnected systems across a SharePoint environment and to external services/applications, such as our Idea and Innovation Management solution).

- In addition, while other offerings, including SharePoint 2010 itself are primarily targeting the Social side of the equation, highlighting features such as social network, profiles, tagging and personal activity, CorasWorks Cim is focused on the Business side with features such as communities of purpose, business activity stream (no friend feeds), integration of communities with structured business processes, stage-gate support, configurable business actions and activity, reporting and analytics.  And, because we leverage SharePoint, we integrate the pure Social side into the equation, but, within the Business context.

- Cim runs natively on SharePoint, storing its data in SharePoint and leveraging it for administration and security as well as additional capabilities.


Key Points of Demonstration

The demonstration was a scenario of “A Day in the Life of a Process Improvement Idea”.  It showed how an idea flowed through a process that includes all 3 stages of the Value Continuum.  The key points where:

- Cim provides a “collaborative community experience”.  Thus, communities are not necessarily sites you have to go to.  Users are able to engage in a “community/process” from any place across SharePoint – team sites, my sites, department portals, etc. From there, they can See, Contribute, and Collaborate in one or more Cim communities, business processes, or systems across SharePoint.

- Communities may be for collaboration such as for departmental collaboration or for project managers across an organization and/or they may be tied to more specific business purposes and processes such as application change requests, knowledge pipelines, new product development.

- With Cim, users create Articles – a new rich, robust, collaborative document.  Each article is a living document that over its life-cycle may contain text, documents, comments, ratings, peer reviews, management reviews, stage approvals, final decisions, tasks and more.  We don’t talk about collaborating on or processing a Word document any more.  We talk about working on an Idea, a Contract, a Proposal, a Project, a Policy, a Solution, an Issue, an Initiative, etc. 

- The activity of users across communities or by others on items you submit (either collaborative or as part of a business process) are available to you via your personal “business activity stream” (a new Cim v2.1 feature). 

- We showed how the Process Improvements community is tied to a structured Stage-Gate based Business Process.  Management puts the contributions through a set of stages, each of which has business activities that get kicked off and completed, to move it to the next stage.  The process may be light and quick or longer and more involved with complex business activities.

- We also showed how one business activity within a stage can be to task a team to do something.  The system creates a task item in the SharePoint team site of that team.  It is related to the Article and users can interact, ie., the people in the team can do their work on the task and the managers of the process can see and act accordingly.

- After a decision is made on the idea, we showed how the user could push the idea into a “downstream” and related business process.  We showed pushing the idea into a Program Management Office to kick off a project and pushing it into a SharePoint team for implementation. 



The core message of the presentation is that organizations using SharePoint are in a fantastic position to leverage their environment to layer on Systems of Engagement that dramatically improve their efficiency and effectiveness.  It is much more than just Social Collaboration.  It is about enabling your organization to drive up this new business value continuum by leveraging collaboration within business processes that drive results. 

In addition, vendors such as CorasWorks are rapidly creating innovative solutions that can be added to your SharePoint environment.  And, since our solutions are designed for SharePoint, they inter-operate.  In reality, SharePoint is arguably the most “open platform” for Enterprise 2.0.  It isn’t about open-source code, the key to value, is to have an open application environment where users can collaborate, see activity and participate in processes enabled by product vendors, service providers, customer IT, and, the day-to-day activity of business users.

Imagine that – Microsoft SharePoint 2010 – the open Enterprise 2.0 application environment. Move over Open-Source folks, it is Open-App time.


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