Social collaboration and business processes: Expect them to be two sides of the same coin

As a lead up to the release of Cim v2.0 in February, I’ve been making the rounds with the analysts.  At the same time, I’ve been spending a great deal of time with our beta customers.   There is a very interesting dichotomy between what our customers want and what most vendors are selling and analysts are covering.  So, a bit of sharing…

We are working with customers on social business processes using Cim v2.0.  Of course, we are doing idea and innovation management solutions.  And, with Cim v2.0 we’ve been getting into the new breed of solutions like application change requests, customer stories, project initiation, technical solution challenges, enterprise best practices, etc…

In fact, every presentation I make, the customers come up with at least 2 processes “that would be so much better as a social business process”.  The benefit of having an easy and robust way of engaging more people and providing visibility with the structure of a stage-gate management process to take that activity and translate it into result is very compelling.  The upshot is customers get it – once they see it and experience it.

Now, the analysts.  For years now, they have been analyzing the two separate vendor categories of Social Software and Business Process Management.  These are very different categories of products.  Most of the vendors in each are different.  The Social Software people are going further and further into Social Media.  The BPM folks are getting deeper and deeper into the nuances of heavily structured business process.  To the credit of the analysts they know that the two areas are just going in different directions and they have a sense of something missing in the middle that delivers business value in a reasonable way.  But, since there is no defined, known market with established vendors they do not “cover it”, and, they have nothing to sink their teeth into.

Back to customers.  The typical story from our customers is uncannily the same.  “I have invested in all of these social tools.  We own a bunch of deep BPM and workflow tools.  But, what I just want is a process to go out and gather solutions to a technical challenge or customer stories and be able to vet, collaborate, review and decide on them.’’  Try doing this by integrating the two leading vendors from the two categories covered by the analysts.  A million dollars and 18 months later and you might have a solution.  

Enter CorasWorks with Cim v2.0.  We simply see that there is a great need for nice, clean, robust social business processes that work well in the middle.  They are not totally social.  And, they are not about deep, sequential processes.  They address the scenarios where you want a clean stage-gate type business process that is open and engages a broader group of people in a collaborative, interactive way.  Of course, it just gets better because it runs within a distributed, SharePoint work environment – so you leverage everything that you are already doing.

Our approach to the need is to provide a complete, balanced solution that easily translates directly to the business problem – without the need for integration work and unnecessary bells and whistles and costs.  As we’ve had the discussion we often use the analogy of the two sides of the same coin.  The social side is a bit different from the business process side.  Different user roles, different UI’s, different objectives, different activity, different outcomes.  But, to have an effective solution it is best to see them as the two sides of the same coin.  In fact, you should expect that they are pre-integrated and designed to work as one.  This is very different from trying to integrate and merge two completely different sets of technologies.

I am not holding my breadth to create a new analyst category for Cim-based social business processes on SharePoint.  Our focus is on delivering what our customers want and need, within a reasonable time and cost.  Eventually, as we continue to show them our customers’ successes they’ll get on the bandwagon.


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