This month I wrote a 3-part series that provides a comparison and discussion of CorasWorks Work Management system vs. a CRM database system. This discussion was triggered by a Federal Government Contractor customer demonstration I attended and the discussions between IT and the Business Users of our customer.
The point of these articles is not an argument for why you should buy a CorasWorks Work Management system vs. a CRM database system. It is about explaining how they are different and play different roles in your enterprise work environment.
In sum, the CorasWorks work management system provides you with a flexible, business user friendly way to optimize your productivity while the CRM system is an enterprise system of record. Knowing their proper roles, which is best for what purpose and having them work together can yield you big dividends without the pain of unmet expectations and needs.
The articles are as follows:
- Part 1: Increasing productivity using CorasWorks Work Automation over a CRM database system – by 30x(y) – doing the numbers to show the 30x productivity improvement with tasks using work automation
- Part 2: Why you can do more for less using CorasWorks Work Management vs. your CRM system – top down design discussion that explains why a work management system is by design more productive than a CRM database system (what I call Business Context Design)
- Part 3: Empowering business users to have it their way – story of our business user explaining to IT how they are empowered and the reality of lack of business users empowerment of CRM systems by design